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In this episode, Martin sits down with David Crimmins. A profit-minded professional, David has driven revenue growth and market expansion by connecting mission, product, and service to untapped niches, successfully launching and marketing products for five companies across three sectors in three countries. Martin and David delve into a wide array of topics, including: – David’s journey to numerous C-suite roles – How companies can cultivate the right culture – Marketing fundamentals – Transitioning from a managerial role to a more commercial, sales-focused position – David’s advice for those looking to work in multiple industries throughout their careers – The biggest challenges David faced while building and scaling teams – His belief that every role within a company involves selling – David’s opinions on Enterprise Ireland and the IDA – Leading fundraising rounds – The impact of remote working on the workforce – How David disconnects and unwinds – The importance of your network – Regrets or things he would have done differently – The best piece of business advice he’s ever received This is a super insightful episode, and we hope you enjoy it!